Planning ServicesFinancial Planning Services Company Manasquan Wall NJ

Harbor Lights Financial Group planning services offer a commitment to the sound advice & strategy a client deserves. And because we have no obligation to sell any specific financial product, ​you can trust that we will only recommend those investments best suited to our client.

What is Planning?

Let’s define the planning practice, especially because we believe it should not be confused with Wealth Management. We take a step-by-step approach to determine the necessary capital needed to meet a client’s personal goal. Our process focuses on income, also on expenses, and potential investments in order to manage them simultaneously in ways that meet that client’s personal goal. While we may look into a number of the same things that a Wealth Manager does, including investing, savings, assets, taxes, insurance, and more, the client is often in a different place. Wealth Managers work almost exclusively with ultra-high net worth (UHNW) individuals, whereas our practice and process choose to manage the assets of a person regardless of whether or not they are wealthy. In fact, the client may not be capable of ‘genuine wealth’, or even wish to be wealthy.

Each of our Financial Advisors takes an in-depth look at a person’s financial situation in order to build a plan necessary to meet their specific goals. Those goals may include growing assets into wealth, or they may simply be meant to develop a plan for using available assets (income & investments) so that they can cover a lifestyle goal. That goal might only be to have assets last to a particular date or over a period of time.

We should also define the professional Certified Financial Planner (CFP), which is a formal certification awarded by the Certified Financial Planner Board of Standards to those individuals who have passed their various exams and remain committed to the required ongoing education. The CFP offers formal expertise for retirement (i.e., 401(k)s), investment planning, taxes, insurance, and estate planning.

Why Harbor Lights Financial Group For Advisory Services

Harbor Lights Financial Group is committed to a set of planning standards! These standards include that we will always do the right thing, always ask the right questions, and always be accountable! We intend to help our clients make the most objective choices based on in-depth professional knowledge & support. And Financial Planning options & choices will never solely be management driven.

We are also a team of advisors and CERTIFIED FINANCIAL PLANNERS™ (see below)— professionals who help people like you with customized strategies designed to enhance and/or preserve your assets for retirement. We work to realize your financial goals, empowering you to enjoy the freedom that brings.

Robert Tendler – CFP CLU
Jonathan Shippee – MBA CFP
Douglas Lockwood – CFP
David Scureman– MBA CFP
Kenneth Roberts – CFP

Trust services are available through banking and trust affiliates in addition to non-affiliated companies of Wells Fargo Advisors. Wells Fargo Advisors and its affiliates do not provide legal or tax advice. Any estate plan should be reviewed by an attorney who specializes in estate planning and is licensed to practice law in your state.


If you have any questions, Please Contact Us Today!